Aus der Arbeit: "the definition for framing a social business is still under discussion and a commonly accepted definition is not available. Circumventing the problem of an academic discussion about the real definition of social business, this paper is focussing on implementing a different approach by testing an existing social business label from England and adjusting it to the German food market, with the help of eight social oriented businesses. On the one hand this paper suggests that the criteria for receipt of the social business label constitutes a more practical approach to the social business definition. On the other hand this social business label offers the possibility of additional advantages to companies meeting the criteria and therefore allowed to use this label."

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